A Waterfront Home with Wide Appeal

This property had it all — location, comfort, and lifestyle. A 6-bedroom, 2-bathroom custom retreat with over 4,000 sq.ft., 242 feet of shoreline, two garages, geothermal heating and cooling, and a full walkout basement. With summer fast approaching, we had a tight window to get it done.

I had actually first connected with the sellers about a year before they were ready to make their move. At that stage, the market was in transition, so we spoke broadly about value and, more importantly, about expectations. Rather than guessing at the highest possible number, we focused on what this type of property would realistically need in order to sell well: the right season, the right buyer, and the right presentation strategy.

Targeting the Right Audience

We knew this wasn’t just a recreational listing. It could appeal to large families, multigenerational buyers, or investors seeking a short-term rental. With high-end finishes and four-season usability, we tailored our story — and our marketing — to match those priorities.

That planning happened long before the sign ever went up. We discussed ideal timing for a property like this, who the most likely buyer would be, and how the home needed to be marketed in order to connect with them. By the time listing day arrived, there was no scrambling. We were simply putting a plan into action that had already been thought through carefully.

Well-Timed and Well-Executed

Listed June 21 — SOLD just 44 days later, closing in early August 2023 with minimal conditions. Final price: $795,000, just shy of full asking. The success came down to timing, pricing, presentation, and buyer strategy. A full media package showcased what words couldn’t.

This was a lifestyle sale from the start. The goal was not to overwhelm buyers with a list of specs, even though the specs were impressive. It was to let the house and property speak for themselves — the shoreline, the privacy, the scale of the home, the four-season use, and the feeling of arriving at a true waterfront retreat. That same thinking shaped the listing video, which was built to highlight the features most likely to pull in the buyers we had identified from the beginning.

Waterfront Done Right

From listing prep to negotiation, everything was aligned. The sellers were engaged, responsive, and trusted the process. For buyers, the home offered space, privacy, and a lifestyle that sold itself — once we got them through the door. Planning to sell waterfront? Strategy matters.

That alignment is what made the difference. The sellers understood the market we were stepping into, trusted the realistic expectations we set early, and stayed committed to the strategy when it was time to launch. When you combine that kind of planning with strong media and the right seasonal window, unique waterfront properties have the best chance to find the right buyer without unnecessary guesswork.

Seller Experience Advantage

This Birch Lake success highlights the power of a full marketing package — drone photography, 3D Matterport, detailed floor plans, and a custom video. While staging wasn’t needed, a décor consult ensured the home showed its best. Homes like this are featured in our Waterfront Hot Sheets, connecting directly with qualified buyers. That’s the Seller Experience advantage.

For a home like this, the advantage wasn’t just in having the tools — it was in knowing how to use them. Every part of the package supported the same message: this was more than a house on a lake. It was a property built for the kind of buyer who values space, flexibility, waterfront living, and the experience that comes with it.

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