Seller Success Story

A Complete Media Campaign for 2023 St. Jean Baptiste Street

This Chelmsford bungalow was presented in full—photography, drone, video, 3D and floor plans—so buyers could understand it before the showing.

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View the sold listing presentation
Fenced backyard, lawn and storage shed at 2023 St. Jean Baptiste Street
Fenced backyard, lawn and storage shed at 2023 St. Jean Baptiste Street.

Sale at a glance

Recorded list price
$584,400
Sold for
$550,000
MLS days on market
96 days
MLS sale date
September 15, 2025
Sale / recorded list price
94.1%

How this sale compared at the time

Chelmsford non-waterfront house sales · Q3 2025 · 36 other sales

Measure This property Local median
MLS days on market 96 13

The final listing's marketing time was 83 days longer than the local median.

About the comparison

Calculated from historical MLS records for other chelmsford non-waterfront house sales recorded sold in the same calendar quarter. Each MLS listing is counted once; this sale is excluded. The median is the middle result. This is local market context across a range of prices and property conditions. Days on market refer to the final MLS listing; cumulative days include earlier listing periods where recorded.

01. Seller Situation

A property that benefited from a complete look

Lake City Realty yellow logo marking the seller-situation stage

The home had enough detail, layout and exterior presence that a small set of photographs would have left too much unexplained. The campaign needed to let buyers move from first impression to serious consideration without losing the thread of what made the property worth seeing.

Wide front exterior at 2023 St. Jean Baptiste Street
Wide front exterior at 2023 St. Jean Baptiste Street.
02. Constraints & Preparation

One story across several formats

Lake City Realty red logo marking the preparation stage

Photography handled the visual overview. Drone media added setting. The 3D tour and floor plans helped buyers work through layout, while video supplied pace and movement. Each piece answered a different question, but all of them described the same home.

Kitchen with a central island at 2023 St. Jean Baptiste Street
Kitchen with a central island at 2023 St. Jean Baptiste Street.
03. Timing & Marketing Strategy

Exposure that supported informed showings

Lake City Realty green logo marking the timing and marketing stage

The listing received sustained online attention and a steady showing schedule. The point of that reach was not to collect vanity numbers. It was to give the right buyer enough ways to discover and understand the property.

Bathroom with a vanity and glass shower at 2023 St. Jean Baptiste Street
Bathroom with a vanity and glass shower at 2023 St. Jean Baptiste Street.
04. Pricing, Decisions & Result

A completed Chelmsford sale

Lake City Realty blue logo marking the pricing, decisions and result stage

The MLS record shows a recorded list price of $584,400, a sale price of $550,000, and an MLS sale date of September 15, 2025. The sale was completed after a campaign that kept the home visible and consistently presented. Complete marketing is most useful when every component helps a buyer make the next decision.

Covered deck and above-ground pool at 2023 St. Jean Baptiste Street
Covered deck and above-ground pool at 2023 St. Jean Baptiste Street.

Keep the home understandable throughout a longer campaign

Still photographs showed the finish and rooms; aerial views established the setting. Floor plans and the 3D tour let buyers study the layout, while video connected the spaces. The dedicated page kept those materials accessible through a 96-day listing period. The sale at $550,000 followed sustained exposure and a consistent presentation of the same property.

What I would carry into another sale

Use one clear story

More media only helps when every piece points in the same direction.

Let buyers self-educate

Plans and 3D tours help people qualify a home before showing day.

Treat reach as a means

Attention matters when it brings informed buyers closer to a decision.

Stay consistent

The listing page, MLS presentation and video should describe the same value.

Listing presentation

Explore 2023 St. Jean Baptiste Street

Photography established the first impression, plans explained dimensions and flow, and video and 3D gave buyers different ways to revisit the home. The sold-property presentation keeps those formats in one useful sequence.

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Wondering how your home fits today's market?

Not every listing needs every media format. I can help choose the photographs, plans, video and online presentation that earn a clear job in your campaign.

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