Seller Experience · Step 2

Media Day for Greater Sudbury home sellers

This is the day the preparation becomes what buyers will see. Our decorators stage the full home with furniture and décor from our own collection, then I coordinate the photography, video, 3D tour, floor plans and social clips around it.

Step 2, Media Day: full-home staging, photography, video and floor plans

Before the cameras arrive

Staging is not an afterthought

One of the things sellers comment on most is how much of a difference the staging makes. Many were not expecting this level of help: our decorators stage the full home with furniture and décor from our own collection, planning each room around the property and the way it will be photographed.

Review Step 1 first
Full-home staging and decorating consultation before Media Day

The Media Day package

The pieces we create for the listing

The exact mix follows the property. A rural or waterfront home may benefit from aerial context. Another home may need the floor plan or staging to do more of the explaining. I coordinate the pieces as one package.

1

Full-home staging

Our decorators stage the full home with furniture and décor from our own collection, arranging each room and completing the setup before the media team starts.

2

Photography and video

The media team captures the wide views, details and movement needed to show the home across the listing and campaign.

3

3D tour and floor plans

The 3D scan gives buyers a room-by-room view and produces floor plans that help them understand the layout.

4

Social media clips

We also capture shorter vertical clips that can introduce the property through social posts, reels and advertising.

5

Drone media when it helps

For properties where land, setting, access or views matter, aerial photography and video can show the larger picture.

One coordinated appointment

A lot gets created in a few focused hours

Professional Media Day process including photography, video, 3D tours, floor plans and social media clips
  1. Before Media DayI’ll confirm the preparation list, access and timing. The decorators complete the staging setup before the cameras begin.
  2. During the appointmentThe team works through photography, video, the 3D scan, floor plans and any aerial or social footage planned for the property.
  3. After the shootThe media is edited and organized for MLS®, the property page, advertising and the launch materials used in Step 3.

See the work

Media that helps buyers understand the property

A buyer may first see the home in a search result, a reel or a shared link. The package gives them different ways to notice the property, understand the layout and decide whether they want to see it in person.

Before and after example showing the difference professional staging and listing media can make

Built for the launch

One media package, used across the listing

The photos, video, floor plans and supporting clips are not separate projects. They are organized for the places buyers will encounter the home once we move into Hitting the Market.

  • MLS® and Realtor.caThe core listing photography, details and media links.
  • Property landing pageThe complete visual package together in one place.
  • Social and advertisingVideo, reels, still images and campaign creative.
  • Showings and follow-upFloor plans and media buyers can revisit as they consider the home.

Next in the Seller Experience

Step 3: Hitting the Market

Once the media is finished and the listing details are checked, I prepare the MLS® launch, property page, showing schedule and marketing rollout.

See how the listing launches
See Media Day in action through Chad Moore's Seller Success Stories

Seller stories

See how presentation fits the larger plan

These stories show the property, the seller’s situation and how preparation, media, pricing and timing worked together.

Read Seller Success Stories

Media Day questions

What sellers usually want to know

Is full-home staging included?

Yes. Our decorators stage the full home using furniture and décor from our own collection. The exact setup depends on what the rooms need and how the property will be photographed.

Does every home receive the same media?

The core package includes professional photography, video, a 3D tour, floor plans and social clips. I plan pieces such as drone media around whether they help explain the property.

How long will Media Day take?

The timing depends on the size of the home and the media planned. I’ll confirm the schedule beforehand so you know when the decorators and media team will be working.

Do I need to be at home during the shoot?

We’ll decide that when we set the schedule. What matters is that the team has the access and space needed to complete the staging and media efficiently.

Starting earlier?

Start with your address.

If you are still figuring out what the home may be worth, send me the address. I’ll research the property, relevant local sales and nearby competition, then follow up personally.

How my home valuation works

Planning your sale

Let’s plan how your home should show up.

Media Day is planned during the Initial Consult, well before the cameras arrive. Tell me about the home and your timing, and I’ll walk you through the staging and media I would recommend.

Seller Guide & Planning Resources

Connect the public media system to a private readiness plan.

Guide pages 9–13 explain how the visual story comes together. The protected plan holds room, access, privacy and approval actions.

The Seller Experience Guide

Read the complete 24-page public Guide in an accessible web gallery or open the printable PDF.

Read the Seller Guide

Seller Steps to Success

Preview the planning system. Complete printable and fillable tools remain protected and are shared by Chad when useful.

Preview Planning Resources

Buying after you sell?

The sale and the next home should work together.

A lot of sellers also need to buy. I can help coordinate both sides—timing, financing conversations, conditions and the practical gap between selling here and moving there.