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Open houses have long been part of real estate marketing.

But in today’s Greater Sudbury market, do they actually sell homes?

The honest answer isn’t yes or no. It’s strategic.

📊 Where Most Buyers Actually Come From

Today, the majority of buyers begin online.

  • They search MLS® listings.
  • They review photos, videos, and virtual tours.
  • They shortlist properties before ever stepping inside.

Strong digital exposure drives the majority of serious activity.

That’s why preparation and media matter first. (See Media Day.)

🚪 What Open Houses Actually Do

Open houses can:

  • Generate additional foot traffic
  • Create neighbourhood visibility
  • Reinforce early listing momentum

They are most effective during the first week on market, when urgency is highest. See First Week Strategy.

🧠 Today’s Market Reality in Sudbury

Yes, open houses still attract “lookyloos.” That hasn’t changed.

But we’re also seeing something different right now:

  • More serious buyers attending
  • Increased first-time buyer traffic
  • Buyers early in their search exploring options

For first-time buyers especially, open houses can feel less intimidating than booking a private showing. They’re gathering information, comparing layouts, and starting their journey.

That means open houses aren’t useless — but their role has shifted.

🔐 The Concerns Sellers Should Consider

There are legitimate reasons some sellers skip open houses:

  • Privacy: A parade of strangers through your home.
  • Security: Open access increases risk.
  • Low-intent traffic: Curious neighbours and casual browsers.
  • Weekend disruption: Cleaning and clearing out for uncertain turnout.

Open houses generate exposure — but not always conversion.

📌 When They Add Real Value

Open houses can be effective when:

  • Inventory is competitive
  • Buyer activity is strong
  • The property shows exceptionally well
  • Pricing is aligned with market behaviour

If pricing is off, an open house won’t fix it. See Pricing Strategy.

If preparation is weak, extra traffic won’t convert. See Preparation Strategy.

🎯 Modern Strategy Perspective

Open houses are a supporting tool — not the primary driver of a sale.

The real leverage comes from:

  • Correct pricing
  • Professional media
  • Targeted digital marketing
  • Private, qualified showings
  • Structured negotiation

When those pieces are in place, open houses can amplify momentum.

But they don’t replace strategy.

The key is choosing whether one fits your property, your timeline, and your market conditions.

Chad Moore
REALTOR® | Lake City Realty
Expect Moore for Your Real Estate.